I have been watching way too much television lately. As I said in my previous blog the wife and I were in the hospital for over a week. Oh what a joy that was, great food, immaculate accommodations and so much to do. If you can’t tell that is sarcasm. So we did just about the only thing that you could do, watch the limited amount of television that there was. We watched anything that was on and late at night when the baby was up, that wasn’t much. After 2 AM you pretty much had cartoons, 24 hour news channels and infomercials.
It was so bad that I even caught myself paying attention to the commercials. At first I was fixated with the AT&T commercials trying to find all of the “bars” in the commercials. Then there were all of the weird Jack-in-the-Box commercials and we couldn’t leave out the Video Professor. I mean this guy teaches you how to either use software or sell stuff on E-bay for FREE!
But the one that stuck out the most to me was those stupid GEICO commercials. You know the ones with the stack of money with the big googely eyes on them. I think that I have seen them all by now. There is the one where the guy is putting up a fence, the one where the guy is on the plane, the one where they are in a video conference and so on. Although I don’t have GEICO for any type of insurance I don’t have anything against them. But if you ask me, their marketing department is really sending the wrong message. I know that the message that they are trying to send is that their insurance is cheaper than others. But the message that I get from these commercials is that their insurance is so bad that people would rather pay more for someone else’s coverage. Why else would all of these people not switch their providers?
The marketing department is up to the plate, here’s the pay off pitch, oh a swing and a miss!
Hey GEICO, you want to show people how much money they can save by switching? Let me help you. Here is your next commercial. Two people are grocery shopping and they are putting things like Ramen Noodles and Hamburger Helper into their carts while talking about how they are really having to budget. Then cut to the next shopping trip and one of the people is loading their cart with steaks. When the other person asks them what happened to budgeting when the first one says, “We switched to GEICO and save more money now.” That would get the point across to me. Oh and GEICO, one other thing, stop with all of the cutesy crap. First it was the gecko and now the stack of cash with eyes on it. You don’t need a mascot, knock it off!
Don’t get dead
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2 comments:
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